Our Story
Figments began with a simple question:
“If you could do anything and money was no object… what would you do?”
For Diane Daniels, the answer was tea.
As a child, she loved having tea with her dolls, her dog, and her Daddy — pouring hose water into a tiny pink teacup and serving “tea cakes” made from mud and dandelions. Her Daddy always played along, pretending to sip and smile, teaching her that what really mattered wasn’t what was in the cup — it was the care and connection that came with sharing it.
In 2009, that same spirit became the heart of Figments Tea Shop — a cozy space filled with high-quality loose-leaf teas, whimsical gifts, and a genuine sense of welcome. With help from her parents, JoAn and her Daddy, Figments became a gathering place for people to slow down, sip, and share moments that felt good.
In 2022, Figments transitioned from a brick-and-mortar shop to an online home — but the heart stayed the same. Diane continues to blend hospitality and creativity in everything she makes, now expanding into lavender and herbs grown on her small farm in New Mexico.
Today, Figments has blossomed into two connected worlds:
☕ The Tea Shop – offering blends crafted to comfort, delight, and inspire daily rituals.
💜 The Lavender & Herb Farm – where Diane cultivates, distills, and handcrafts soothing botanical products that nurture body and spirit.
What started as a dream of sharing tea has grown into a full expression of living well — through aroma, flavor, and feel-good self-care.
At Figments, we believe tea, lavender, and herbs are more than products — they’re invitations to slow down, breathe, and simply be you.
Be You. Drink Tea. Relax. Restore. Be Well.